Second Act Advisory
You've spent years building your experience. Have you thought about what it could become?
You've built a career, developed skills, solved problems and learned things that only experience can teach you. But have you ever stopped to consider what all of that could make possible for you?
I'm Funke, and I work with women over 40 to explore the value of their experience, identify opportunities worth pursuing and turn the right ones into clear offers, businesses and additional sources of income.
Whether you want to build something alongside your career, prepare for retirement or simply understand your options, I'd love to help you work out where to begin.
Your second act can begin while you're still thriving in your first.
- Recognise the value of your experience
- Find an opportunity worth exploring
- Build around the life you already have
Perhaps you've been thinking about this for a while.
You may have been wondering whether there's something else you could do with everything you've learned over the years.
Perhaps you enjoy your job but would like another source of income. Or retirement is beginning to feel closer, and you'd like to be more intentional about what comes next.
Maybe people often come to you for advice, ask for your help or rely on you to solve problems, but you've never considered whether those same abilities could become something you offer professionally.
You might even have several ideas already. The difficulty is knowing which one is worth pursuing and how to begin without adding more complications to an already full life.
These are the conversations I have with women.
Sometimes the opportunity is in your professional expertise. Sometimes it's in a skill you've developed outside work, a problem you've repeatedly solved or knowledge you've gained through your own experiences.
My role is to help you see the possibilities, examine which ones have commercial potential and decide what is worth doing next.
What working with me looks like
I don't believe every woman needs to start a business, and I certainly don't believe everyone needs to leave their job.
What matters is understanding what you want your next chapter to look like and whether your experience can help you create it.
Recognise what you already have
Look beyond your job title or CV to identify the knowledge, skills, relationships and experiences you've accumulated.
Find an opportunity worth exploring
Consider where your experience could solve a problem someone would be willing to pay to have solved.
Turn that opportunity into a clear offer
Work out who the offer is for, what it includes, what outcome it provides and how it might be priced.
Put the right things in place
Develop the practical materials, tools and systems you need to present and deliver your offer professionally, without unnecessary complexity.
Take it into the market
Start conversations, test assumptions, learn from potential customers and refine the offer using real evidence.
We work through this together, with practical support and honest feedback along the way.
The person behind Second Act Advisory
Hello, I'm Funke.
I'm Olufunke Adeyinka, although most people call me Funke.
I've spent much of my professional life working across finance, technology, project delivery and business transformation. My work has involved helping organisations understand complicated problems, improve the way they work and turn plans into something practical.
And I enjoy what I do.
I'm still building my professional career while developing my own business, exploring new opportunities and thinking more intentionally about what I want the next stage of my life to look like.
So when I talk about building a second act, I'm not speaking as someone who has abandoned one life to begin another. I'm building mine too.
One of the things I've come to recognise is how much knowledge and capability women accumulate over the years, often without seeing its value beyond the roles they've held.
I see it in women who've built careers, raised families, supported businesses and communities, and spent years being the person everyone turns to when something needs sorting out. Yet when I ask them what they might offer someone as a paid service, many struggle to answer.
That's the work I'm interested in. Helping women recognise the value of what they already know, make thoughtful commercial decisions about it and build something that belongs to them.
The Second Act Method
From experience to something you can build on.
Over the years, I've learned that having valuable experience and knowing how to turn it into income are two different things.
That's why I use a five-stage approach to guide the work we do together. It gives us a way to move from exploring possibilities to testing a real offer, without trying to do everything at once.
- 01
See
Recognise your value
Begins with the free auditWe begin by looking at your experience, strengths, knowledge and the problems you already know how to solve. We explore the opportunities you may not have considered.
- 02
Shape
Decide what you could offer
We examine the strongest possibilities and develop one clear offer for a specific audience, with a defined outcome and a sensible starting price.
- 03
Build
Put the foundations in place
We create what you actually need to present and deliver your offer professionally. That might include your messaging, a simple website, booking arrangements or practical tools.
- 04
Move
Take your offer to the right people
We identify where potential clients are, how to reach them and how to start conversations that help you understand whether there is real demand.
- 05
Grow
Learn, refine and build
We look at what's working, what needs adjusting and which opportunities make sense to pursue next.
You don't have to work everything out before you begin. That's what our work together is for.
The free Income Audit introduces the See stage. The fuller advisory work, including Shape, Build, Move and Grow, takes place within a separately agreed paid engagement.
Where do you begin?
I usually suggest starting with a closer look at what you already have.
Free · About 5 minutes
Start with your experience
The free Second Act Income Audit gives you a chance to reflect on your skills, knowledge and experience, and explore potential directions worth considering.
It's particularly useful if you've been carrying around several ideas without knowing where to begin.
No obligation
Let's have a conversation
If you've already been seriously considering building something of your own and would value a second perspective, we can talk about what you have in mind.
We'll look at where you are, what you're considering and whether working together makes sense.
- 1
Explore your experience
- 2
Talk through your options
- 3
Agree the next practical step
What clients say about working with me.
Every client comes with different experiences and challenges. Here are a few reflections from people I've worked with.
“She has a way of seeing possibilities in your experience that you may not have fully recognised yourself, and then helping you work out what to do with them.”
“Funke has great attention to detail, listens exceptionally well and is dedicated to delivering quality work.”
“What I particularly valued was how she simplified the automation process and brought a clear structure to my workflow.”
You may be in the right place if...
You don't need to have everything figured out. Many of the women I speak with are still trying to understand what their next opportunity might look like.
- You're over 40 and wondering what else your experience could make possible.
- You've built a career or developed valuable skills but haven't considered how to earn independently from them.
- You have several ideas and need help identifying what is commercially realistic.
- You want another source of income without necessarily leaving your current job.
- You're thinking about retirement or a career transition and would like to prepare thoughtfully.
- You value practical advice, honest feedback and support turning ideas into action.
This may not be right for you if
- You're looking for guaranteed earnings or instant results.
- You want a self-paced course without individual advisory input.
- You're not ready to test your ideas or engage with potential customers.
You don't need a fully formed business idea before speaking with me. You do need to be willing to explore your options, make decisions and take practical steps.
A few things I've been thinking about.
I write fortnightly about experience, work, reinvention and the possibilities that emerge when we begin to see the value of what we've already learned.
You've spent years building your experience. Let's explore what it could become.
Perhaps you've been thinking about doing something of your own for a while. Maybe you have a few ideas, or perhaps you're only just beginning to wonder what's possible.
Wherever you're starting from, we can begin by looking at what you already know, the opportunities it might create and what makes sense for you.